Research Rationale

My target audience are teenagers, and as I am currently attending a sixth form I have access to my target group which gives me a range of different ages from 11 – 18 which is beneficial for my research as it enables me to manage more surveys as I have a variety of ages to ask from. Although I do have that large amount of students to use for my research, the ages I’m mainly focusing on to target my music magazine at are 14 – 18 because I’m trying to create a more mature magazine so I believe that this age group will be best suited to use to seek any further information to assist on my research. My reasoning for choosing this target audience is that from previous research I conducted I noticed that the genre of pop music mainly drew in teenagers and this age group had the most interest in this genre.

Research I will be conducting to gain knowledge on my target audience’s interests in the genre I’m focusing on will be a focus group of about 2-3 students that attend my sixth form, I will be giving a range of different magazine covers to my peers, which I will then ask each individual a series of questions about the cover as to which one they prefer and will elaborate on that. As they do so I will be filming/taking pictures, of the feedback they give.

My quantitative research will be me creating a survey and questionnaire. The survey will be created on survey monkey; on this site I will be focusing my questions on what interests my target group to purchase a music magazine. My market research will be on looking at a range of different magazines related to the genre I have chosen and this research will allow me to gain some ideas of how a music magazine is laid out.

Resources I will be using to conduct my research will be web 2.0, a range of different magazine and a camera. I’ll need to use web 2.0 for my questionnaire and survey, and the camera will be used for filming my focus group as my peers analyse the magazines and give me feedback on them.